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What are the ethical issues around using persuasive techniques that are intended to make recipients feel uncomfortable but for beneficial reasons? That is one of the issues you will explore this week through this Discussion. You will respond to a scenario in which you, as a professional in the line of work you currently do or would like to do, are tasked with designing a strong message using either the guilt or the fear appeal. As you create your messages, consider the relationship between the outcome you hope to achieve and the ethics of how you choose to get there.